This year's "blind box fever" burned to the student stationery for the beginning of the school season.

Various stationery such as pens and erasers are full of mystery because they are put in a box. These blind boxes use uncertainty as a selling point, and are printed with words such as "open to surprise" and "contains hidden money", and are favored by primary and middle school students.

However, "distorted business opportunities" emerged-old goods and three-no products began to flood the industry. In a wave of marketing routines, students spent more than 1,000 yuan in pocket money a month for the so-called "hidden" stationery. Even more parents worry about this, believing that blind boxes have stimulated children's over-consumption, and the psychology of comparison is forming.

The State Administration of Market Supervision issued a consumer reminder for children to use blind boxes, including "stationery blind boxes". It is suggested that when buying blind boxes, parents should guide their children to do what they can with their financial ability and consumption needs, and not to be overly addicted to avoid addiction.

1. The "hidden version" temptation points to elementary and middle school students

"School is about to start soon, I want to give you some surprises... I watched the video, and some animal (stationery) will be taken out in it. What do we see? Memo pads, highlighters, gel pen refills. This is good cute……"

This is an unpacking video of a stationery blind box posted on the Internet by a pupil with double braids. She bought a blind box stationery called "Lin Shen Doesn't Know Where". From the video, she is not familiar with many of the products in the blind box. Obviously, it is not the stationery for daily use. The elementary school student also released a number of blind box unpacking videos, hoping to find the so-called "hidden models."

In the beginning of the school season this year, a large number of stationery blind boxes appeared in many stationery stores in Beijing. The salesperson said: "The sales volume of blind stationery boxes is relatively good this year, and many children will take them away." Blind box stationery is also placed in a prominent position in the miscellaneous stationery stores such as Chenguang Living Hall, Jiumu Sundries and MINISO.

On an e-commerce platform, using "Stationery Blind Box" as the search keyword, Sina Technology found that dozens of mainstream stationery brand stores such as Chenguang, Second Class of Three Years, Deli, etc., have stationery blind box products, and related products are even more popular. About 4000 search results.