Graduation gifts drive "stationery blind box" hot sale, experts suggest rational consumption
Graduation gifts drive "stationery blind box" hot sale, experts suggest rational consumption
- Categories:Industry News
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- Time of issue:2021-10-15
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(Summary description)In the past few days, stationery shops large and small have become popular. The reporter visited a number of stationery stores, and the merchants all stated that they could always receive "big customers" in the past week, and many parents and children bought dozens of the same products at once as "graduation gifts." Among them, the "Stationery Blind Box" is the best seller.
Graduation gifts drive "stationery blind box" hot sale, experts suggest rational consumption
(Summary description)In the past few days, stationery shops large and small have become popular. The reporter visited a number of stationery stores, and the merchants all stated that they could always receive "big customers" in the past week, and many parents and children bought dozens of the same products at once as "graduation gifts." Among them, the "Stationery Blind Box" is the best seller.
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2021-10-15
- Views:0
In the past few days, stationery shops large and small have become popular. The reporter visited a number of stationery stores, and the merchants all stated that they could always receive "big customers" in the past week, and many parents and children bought dozens of the same products at once as "graduation gifts." Among them, the "Stationery Blind Box" is the best seller.
The reporter visited and found that various colorful blind box products were placed in a prominent position by many businesses. In a small commodity city in front of the station, Ms. Li has been operating a stationery store for more than ten years. She told reporters that recently there are a lot of customers who have come to buy "graduation gifts", which directly boosted the summer hot sales. "In previous years, many elementary school students gave gifts after graduation. Now it is popular to give gifts to each other after kindergarten graduation. Especially now that blind boxes are on fire. Many parents of children come to choose blind boxes. There are many styles and sales are particularly good. Sometimes one day. Hundreds of blind boxes can be sold." Ms. Li said.
In recent years, the popularity of "stationery blind boxes" has greatly increased. The surprise and mystery brought by the opening of the "blind boxes" have increased the desire and attraction of children to buy, and they have become the new favorite of primary and secondary school students and even kindergarten children. The popular "blind box" is gradually becoming younger, and many children will actively ask their parents to buy stationery blind boxes. Consumer Ms. Ning’s child is about to graduate from kindergarten. In the past few days, she has received many "graduation blind boxes" from classmates, and her own children have also urged her to buy blind boxes as gifts for classmates. "The child asked me to buy the blind box. I was dazzled by this blind box. There are too many brands and styles." Ms. Ning said.
During the investigation, the reporter found that the blind stationery boxes that are sought after by children and parents are generally divided into two categories: "neutral pen blind box" and "blind bag". The gel pen blind box usually contains many series, and each series contains a "hidden style" gel pen, and the probability of selecting the "hidden style" is very low. The "blind bag" contains some random stationery, such as gel pens, highlighters, erasers and other stationery items.
Relevant education experts remind parents that choosing graduation gifts does not have to be expensive and fresh. Sending some meaningful gifts to each other can leave a commemorative meaning to the students. Parents should pay attention to their children's thought guidance. However, "stationery blind boxes" can easily induce children to produce irrational consumption. Parents should help children establish a correct consumption view, guide them to view "graduation gifts" objectively, and avoid blind purchases and excessive consumption.
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